If you have several visitors coming to your Web site, does that mean success? Negative.
Most companies get fixated on monthly visits to measure their Web site success. However, a more accurate method is to calculate the average visits per day, so the months are put on a level playing field.
Generating more monthly visits may not be the most cost-effective way to impact your bottom line. The focus should be on converting more of the visits the site is already receiving (Shworak, 2007).
Concentrating on high gross visits is NOT the most informative way to measure success. It's not visits you need to measure, but how effective you are at achieving your desired results.
Measure What Matters!
Reference
Shworak, Kathy.(2007). How do you spell success for your Web site? Web Analytics Association Journal, 1. Retrieved August 28, 2007, from EBSCO.
