With their focus shifting every 20 seconds, the growing Gen Y consumer sector is addicted to individual accessibility. Email, voice mail, texting, MySpace, podcasts, and digicameras are all part of their daily routine.So, how do you keep up? Get connected! Incorporate new strategies to gain attention from these maturing customers.
• Jazz up your Web site with audio, video, and photography
• Use your print collateral as bait to generate Web traffic
• Jump to the benefits of your product or service and sell the experience — the cool factor, the appearance, the durability
• Provide interactivity and motion to cater to their short attention span
Reference
Anderson, E. (2007). Connecting with gen y. Dealer News, 14. Retrieved June 11, 2007, from EBSCO.
