A-E-I-O-U and Sometimes Y

With their focus shifting every 20 seconds, the growing Gen Y consumer sector is addicted to individual accessibility. Email, voice mail, texting, MySpace, podcasts, and digicameras are all part of their daily routine.


So, how do you keep up? Get connected! Incorporate new strategies to gain attention from these maturing customers.

• Jazz up your Web site with audio, video, and photography

• Use your print collateral as bait to generate Web traffic

• Jump to the benefits of your product or service and sell the experience — the cool factor, the appearance, the durability

• Provide interactivity and motion to cater to their short attention span


Reference

Anderson, E. (2007). Connecting with gen y. Dealer News, 14. Retrieved June 11, 2007, from EBSCO.

One Nation, Under Pod

Podcasting does something for external communication that other message strategies cannot. It humanizes the story. Here are a few ways to leverage podcasting while enhancing external communication.


Energize News Announcements
Interview the CEO, celebrity endorser, or another noteworthy individual regarding the company’s latest news. Put the podcast on the Web; reference it in your press releases, email campaigns, and other marketing materials.

Improve Communication Quality
Take advantage of compelling speakers and let them talk to customers, investors, and others via podcasting.

Provide Content-Rich Giveaways
Instead of providing traditional gifts, how about an iPod branded with your organization’s logo and preloaded with a set of your own podcasts? This way, you're providing useful devices as well as your own content and putting it in the hands of the right people (Kramer, 2006).


Reference

Kramer, F. (2006). Enhance your communications program with podcasting. Public Relations Tactics, 39-40. Retrieved June 1, 2007, from EBSCO.