When creating the look and feel of your Web site, it is important to choose your color scheme wisely. Think about your target audience: What colors do they prefer? If you know this, your users will spend more time on your site.
Here is a quick guide to color on the Web:
Business
Web sites targeting business professionals use blue or green. Blue evokes trust, while green is the color of money.
Spas
Many spa sites use muted earth tones and blues to create a relaxed user experience.
Extreme Sports
Web sites geared toward skateboarders and snowboarders will often use neon colors and black for shock value.
Children
Web sites geared towards kids generally favor bright, bold, fun colors that young people love.
Retail
Web sites for retail establishments use red because it is associated with impulse shopping (2007).
Reference
(2007). Color your audience. Sales Leader, 13, 1. Retrieved October 11, 2007, from EBSCO.
