The shift to an online culture has made us all co-creators of the content we use. Web 2.0 has allowed us to write and publish content with a single click (Salz, 2006).
As a result of advanced technology, the online culture includes writers, photographers, and designers. These individuals no longer have to buy the content they want (Salz, 2006). They can use various tools (Wordpress, Flickr, YouTube) to build what they want for themselves.
While this newfound freedom of self-expression is both liberating and invigorating, we are only beginning to understand what we can achieve when we use technology to create a network of ourselves (Salz, 2006).
Reference
Salz, P.(2006, January). Creating a network of ourselves. EContent, 29(1), 15. Retrieved October 17, 2007, from EBSCO.