Web marketers are progressively using online segmentation to develop stronger relationships with their users. Although this can be complex, online segmentation can be very straightforward (Muntone, 2004).
Use these segmentation strategies to customize the user's online experience
• Establish a clear purpose for the site
• Provide engaging information for all audience segments
• Prompt the user for direct input with online registration and/or surveys
• Use CGI forms to gauge how successful the website content is organized
When using online segmentation, your company assumes the information presented is what the user wants to see (Muntone, 2004). Therefore, it’s imperative to ensure each user can find the necessary information to make important decisions.
Reference
Muntone, J. (2004). 8 tips to segment online. Pharmaceutical Executive. 114-116. Retrieved October 4, 2007, from EBSCO.
