If you are fluent with Web 2.0, an online community may not be out of your reach. Here are a few tips for building and maintaining a powerful Web community:
• Work closely with your Web designer
• Take risks!
• Build relationships with your audience
• Study your competitors
• Make it convenient for your audience to communicate with you
• Stay current with new design trends
• Test regurlarly!
Reference
Binz, J. & Ireland, C. (2007). Building a web community. Circulation Management, 24. Retrieved October 25, 2007, from EBSCO.