What influences the behavior of online shoppers? Here are the facts: A frustrating online experience makes consumers less likely to return to the Web site or even shop at the retailer's physical store (2007). It also has a negative impact on their overall opinion of the brand.
So, What Do Web Shoppers Really Want?
• 74% are interested in clicking on an item to create a pop-up window for more product details
• 70% want to add items to their cart with one click without leaving the page they’re on
• 68% want improved photography and additional product descriptions
Reference
(2007). Gifts & Decorative Accessories, 108, 3, 14. Retrieved September 27, 2007, from EBSCO.
