Designing your own email survey? Remember this five step style guide:
• Use URL embedded designs to enable simpler handling, completion, and transmission.
• Ensure anonymity and privacy
• Carefully target a sampling frame that exhibits interest in the topic to increase your response rates.
• Derive a sampling frame from your company’s database if the profile matches.
• Use incentives to encourage response rates, especially if the email
questionnaires are lengthy.
Reference
Dibb, S. & Michaelidou, N. (2006). Using email questionnaires for
research: good practice in tackling non-response. Journal of Targeting, Measurement and Analysis for Marketing, 14, 4, 289–296. Retrieved September 18, 2007, from EBSCO.
